Read Like a Local Campaign
2023
Team: CD - Jodie Gatlin, Copy - Meg Trowbridge, Design - Melissa Faustine Chang, Producers - Benton Persons, Amy Maoz
Overview
When Pocket partnered with the American Journalism Project, the goal was simple: connect millions of curious readers with the power of local journalism. This award-winning collaboration highlighted the value of well-researched, hard-hitting reporting at a time when local newsrooms are under threat.
I was responsible for developing the partnership name and writing the copy that brought this mission to life for Pocket’s audience.
