Firefox
Partnership with Disney & Pixar’s Turning Red
2022
Team: Leads - Jodie Gatlin, Mary O’Regan, Producer - Celia Herrera, Copy - Rob Antley, Meg Trowbridge, Design - Michael Ham, JR Ingram, Melissa Faustine Chang
Overview
To celebrate the launch of Disney & Pixar’s Turning Red, Firefox created a campaign celebrating self-expression and unapologetic authenticity — cringe and all.
I led copy for digital ads and organic social, including a boy band name generator that became a popular meme and interactive widget on the microsite, sparking strong engagement and plenty of fun. (My boy band name: Stanky Squad)
