Heineken
Heineken 0.0 awareness campaign
Team: CD - Meg Trowbridge, AD - Celine Villaneau
Overview
People want a great tasting beer without all the consequences — you know, hangover, weight-gain, a night in jail, etc.
This campaign brings awareness to Heineken 0.0, a zero-percent, low-calorie beer that goes great with all the other healthy choices you’re trying to make.
