Firefox
Nothing Personal Campaign
2024
Team: CD - Francis Mekhail, Producer - Celia Herrera, Copy - Meg Trowbridge, Design - Michael Ham, JR Ingram, Syd Rein
Overview
A funny, relevant 360 campaign that made privacy matter to young people—while positioning Firefox as the obvious choice.
With snarky humor, creator-driven social content, and a transparent-truck activation parading Sasquatch around Chicago (you had to be there), the campaign sparked buzz and continues to drive growth months after launch.
