Firefox

Unfck the Internet campaign

2020

Team: CD - Tim Murray, Leads - Natalie Linden, Heraclio Atencia, Producer - Celia Herrera, Copy - Meg Trowbridge, Jane Goodwin-Bell, Design - Michael Ham, JR Ingram, Carolyn Jaeger, Justin Kropp

Overview

During one of the bleakest years in recent history, misinformation spread like wildfire and getting online felt downright masochistic. Firefox stepped up, calling on their very-online audience and fellow tech leaders to tackle the internet’s worst offenders: disinformation, reckless data use, and profit-over-people practices.

Or, as the campaign put it: UNFCK THE INTERNET.

I led the charge on podcast ad scripts, tailoring each to its host for the best possible read. I also contributed copy for the flood of GIFs and social posts that spread the campaign far and wide.