Mozilla VPN
Switch on Privacy campaign
2023
Team: ECD - Amy Bebbington, Copy Lead - Meg Trowbridge, Design Lead - JR Ingram
Overview
Research showed that older internet users felt helpless when it came to their online security. So, the name of the game was to show this audience that there was a simple solution: Mozilla VPN.
I wrote commercial scripts and digital ads for this full funnel campaign that exceeded our conversion goals and helped people find peace of mind online.
