Web copy examples
Overview
During my time at Mozilla, I wrote copy for landing pages, FAQs and feature pages that made it easy for consumers to see how our products fit into their daily lives.
Below are some examples.
Firefox
Not all browsers are created equal. Firefox is the only major independent browser backed by a non-profit, which means features and new releases are driven by user needs — not shareholders.
And being indie means you get to have a little more fun with web copy.
Mozilla Monitor
This product is crucial for vulnerable groups, often women, whose privacy is put at risk by data brokers.
Mozilla Monitor needed to communicate clearly and calmly how it worked, so potential users could see they have agency in an otherwise powerless situation.
Mozilla VPN
A VPN can offer powerful protection, but most people first learn about them when they travel and find website or content restrictions abroad.
Mozilla VPN positioned themselves as an everyday security option, because all devices have important information that is worth protecting.