Monitor Plus

Product launch

2023

Team: ECD - Amy Bebbington, Project Lead - Ashley Jones, Producer - Celia Herrera, Copy - Meg Trowbridge, Design - JR Ingram

Overview

Mozilla’s data breach alert service, Monitor, added a paid service to remove private information from data broker sites.

I led the messaging effort, drafting a product messaging matrix, landing page copy, web banners, and emails to get the word out on this vital, complex technical service.